Archive for the ‘Advertising’ Category

The evolution of print advertising

Brandient 101 news release

Bucharest, March 16, 2010

Brandient is pleased to invite you to a one of a kind exhibition centered on business-applied design, and entitled “Brandient 101. Romanian Graphic Identities.”

Smartree, Astral, Credisson, Flanco, Europharm, Loyalia, Albalact, Domo, Fulga, Fabryo, Savana, Gabi Szabo, HR Club, Bucharest School of Management, Novensys, Qualians, Matricia, Radiocom, Vita, Tuca si Asociatii, Syntesio, Voicu si Filipescu, Zuzu, Apidava, Casa Noastra, QFort, Di Melio, Roua Florilor, Super Bee, Docentris, Gentica, Metropotam, Qlarivia, TBI Romania, Fragedo, Ventrust, Akta, CEC Bank, Ceramica Iasi, Brikston, Dedeman, Ekeep, Fonomat, Ygrec, EllaBella, Frateus, Benevo, Biogood, Domo, Duraziv, Linco, Nemo Express, MyStaff, PeliFilip, Pluriva, Toyplex, Papane, Unirea, Verida, Sagio, Patria Credit, Kidokka, Trigento, Setila, Baudeman, Wiesana, Edata, Hermix, Cuculand, Quantrio, MyNameIsBrand and the list could go on…

Brandient is pleased to invite you to a one of a kind exhibition centered on business-applied design, and entitled “Brandient 101. Romanian Graphic Identities”. Visitors will be able to see 101 real examples of corporate identity, gathered in one place, designed by the company during its first eight years of existence. Brandient intends to make a point about the way design can create powerful unique identities, thus triggering the formation of functional communities around them, after half a century of uniformity and collectivism.

The exhibition will be open to the public from the 26th of March until the 7th of April 2010, at Carturesti Bookshop, 13 Pictor Arthur Verona Street.

On the 26th of March 2010, starting at 5 PM, the seminar entitled “Brandient 101 minutes about design” will be held at the event site. The seminar will focus on Brandient designers’ experiences about the branding projects featured in the exhibition.

“In Romania, the temptation to talk a lot and to do little has reached epidemic proportions in all fields of activity. For the last eight years, Brandient has decided to talk less and do more. Apart from the turnover and the leader status, the most relevant result is our portfolio, bringing together more than 100 graphic identities for corporations, companies and Romanian packaging designs. Many of them have already changed the destiny of the local business firms they represent. Bearing this in mind, we say it was worth every effort”. —Aneta Bogdan, MBA, Chartered Marketer, Managing Partner Brandient.

80 extreme advertisments that will challenge your mind

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Hai la Şcoala de Strategie

Pana acum ai avut ocazia sa vezi numai produsul final – campaniile publicitare asa cum le cunoastem cu totii. A venit timpul sa afli cum stau lucrurile in spatele acestor campanii, cine le gandeste si in ce fel. Primul indiciu – Strategic planning.

Daca iti suna cunoscut termenul, dar nu stii exact ce presupune sau daca reprezinta un drum catre care ti-ai dori sa te indrepti, atunci ADVICE Students iti propune sa iti faci loc in agenda, timp de doua saptamani, de pe 22 martie pana pe 2 aprilie, pentru a te imbarca la bordul scolii de strategie Think Strategy. Plecam impreuna in “misiune”, dar pentru aceasta iti punem la dispozitie ajutorul celor mai iscusiti in ale ‘planuitului’, astfel incat, la final, sa stii exact ce presupune conceptul de strategie in advertising. In realizarea proiectului ne bucuram de sprijinul partenerilor nostri, Coca Cola Hellenic si JTI Romania.

Suna tentant? Atunci intra pe www.thinkstrategy.ro si completeaza formularul de inscriere pentru a prinde un loc in “misiunea Think Strategy pana pe 12 martie.

Ce faci in martie?

Pentru ca impartasim pasiunea pentru publicitate, pentru al cincilea an consecutiv, iti facem program, timp de o saptamana, la AdRev. In perioada 1-5 martie ai, in fiecare zi, de la ora 17:00, la Teatrul National Bucuresti, Galeriile ArtExpo, 3 conferinte cu si despre publicitate, in stilul revolutionar ADVICE Students.

Esti invitat sa afli direct de la specialistii in comunicare din Romania ce anume atrage la reclamele „old style”, de ce companiile apeleaza tot mai mult la campanii eco si sociale, carui fapt datoram ascensiunea spectaculoasa a advertisingului digital, cum anume te poti PRomova fara sa pari strident sau agresiv, si nu in ultimul rand, de ce esueaza unele campanii.

Pentru tine le-am adunat si comprimat pe toate sub un nou nume-  AdRev – si o noua forma – numai 45 de minute fiecare conferinta!

Mai multe detalii pe http://adrevolution.ro/ .

Hai la party!

Vino marti, 23 februarie, incepand cu ora 21:00 in Club Goblin (str. Smardan, nr. 30) la petrecerea de lansare a numarului 4 Advertise.in: Creativity Campus.

Noi venim cu: distracţia, shoturi de Jager la 4 RON şi noul număr al revistei Advertise.in, iar tu cu legitimaţia de student şi cu cât mai mulţi prieteni. Mai multe detalii: http://goblinclub.ro/

Până atunci, poţi răsfoi online revista cu şi despre publicitate la  www.advertisein.ro şi ne poţi spune părerea ta pe facebook.

Cu pasiune,

Echipa ADVICE Students

40 reclame cu animale

Click pe poză ca să fiţi redirecţionaţi. Enjoy.